Accelerate your digital marketing career as a certified PPC Specialist. Gain in-demand skills in Google Ads (Search, Display, Video, Shopping), keyword bidding strategies, ad copywriting, campaign optimization, A/B testing, analytics, and conversion tracking. Learn how to drive targeted traffic, maximize ROI, and achieve measurable results for any business.
Google Ads & PPC Course Overview
Master the science and strategy of Pay-Per-Click advertising with this all-in-one Google Ads training program. Designed for marketers, business owners, freelancers, and aspiring digital advertisers, this course covers everything from foundational PPC concepts to advanced optimization techniques for maximum ad performance.
Key Features of the Google Ads & PPC Course
- 100% Practical and Industry-Aligned Curriculum
Gain hands-on experience with real ad campaigns and budget simulations used by professionals in top agencies. - Hands-On Projects & Assignments. Create live ad campaigns, perform A/B testing, analyze ad metrics, and optimize for better ROI..
- Covers All Major Ad Platforms Master Google Search Ads, Display Ads, Video Ads (YouTube), Shopping Ads, and Remarketing strategies..
- Live Campaign Implementation. Run ad campaigns with actual budgets, track conversions, and learn how to fine-tune performance.
- Training on Advanced Tools. Work with tools like Google Ads Manager, Google Tag Manager, Google Analytics, Keyword Planner, SEMrush, and more.
- Expert Mentorship. Learn directly from certified Google Ads experts with experience in managing high-budget campaigns.
Skills Covered
Google Ads Platform & Campaign Setup
Keyword Research & Match Types
Ad Copywriting & Extensions
Bid Strategies & Budget Optimization
Conversion Tracking & Analytics
Display & Remarketing Campaigns
Shopping Ads & Merchant Center
YouTube & Video Ads
A/B Testing & Campaign Optimization
Google Ads Certification Preparation
