Build job‑ready skills across the most important channels—SEO, content, email, and analytics—while learning Google tools like Keyword Planner and Search Console (formerly Google Webmaster Tools). Plan campaigns, measure results, and drive growth for any business.
Digital Marketing Course Overview
This program is designed for students, entrepreneurs, freelancers, and marketers who want a complete, practical foundation in digital marketing. From market research and keyword planning to content and email automation, you’ll learn how to create integrated campaigns that generate traffic, leads, and sales—then track and optimize performance.
Key Features of the Digital Marketing Course
100% Practical, Industry‑Aligned Curriculum
Work through real scenarios, checklists, and live account walk‑throughs.
Hands‑On Projects & Assignments
Build audience personas, create content calendars, launch email flows, and perform keyword planning.
Core Channel Coverage
SEO fundamentals, Google Keyword Planner, SEO tools, Email Marketing, Content Marketing, and Google Search Console setup.
Analytics & Reporting
Measure performance with Search Console and Google Analytics; turn insights into action.
Expert Mentorship
Learn frameworks and best practices used by top agencies and growth teams.
Capstone Project + Certification
Deliver a full digital marketing plan with measurable KPIs and earn a certificate.
Skills Covered
Digital Marketing Fundamentals & Strategy
Audience Research & Keyword Planning (Google Keyword Planner)
SEO Tools usage (overview and workflows)
On‑Page/Technical SEO basics and indexing with Search Console
Content Marketing strategy & editorial planning
Email Marketing (list building, automation, deliverability)
Landing Pages, CTAs, and Conversion Basics
Performance Tracking, Dashboards & Reporting
